Broadcasters Must Collaborate With Telcos To Survive The OTT World –Industry Stakeholders
Africa is leading the way with certain types of mobile payment systems, but to benefit from this, broadcasters need partnerships with telcos to monetize their content.
This was the assessment of Discover Digital Executive Director Stephen Watson, speaking at the Broadcasters Convention of Southern Africa 2019 in Zambia on October 29.
During the plenary session ‘Implementing streaming, catch-up and content subscription models for Free-to-air (FTA) Broadcasters’ he said paying for daily subscriptions using mobile money was becoming increasingly popular for African consumers and that “there’s a huge advantage to broadcasters to tap into that payment mechanism.”
However, he stressed that to succeed with content on OTT technology, the broadcaster must collaborate with a telco, offering consumers a package that includes data, a device and billing platforms. “If content is king, and data is queen, then the aces are the billing platforms. If you can tap into being able to bill your content on daily recurrent billing, so you match your product with the spending and payment habits of the consumers in your territory, you’ve got a greater success.”
Over 250 delegates attended the event convened by Broadcast Media Africa (BMA) with the Southern African Broadcasting Association (SABA) and hosted by the Independent Broadcasting Authority of Zambia (IBA).