Video-On-Demand

Vodacom’s Netflix Competitor Is Growing Fast -Reports

On Monday Vodacom told its investors that it currently has over a million paying subscribers on its Video Play service, making it a significant player in the market – though with significantly limited commitment from its customers relative to competitors such as Showmax and Netflix.

Vodacom did not share the exact customer or transaction numbers for its value-added services, including Video Play, but in a commentary on its interim results said that more than 1 million customers had engaged on the video platform and, elsewhere, that over 1 million people had made video-on-demand purchases.

That represents 15% growth over just four months.

Video Play is currently only available in South Africa. It needs an active Vodacom cellphone number to register but doesn’t necessarily require spending money. Among its free-to-watch content, after registration, is The Bold and the Beautiful and some SABC shows including Isidingo and Muvhango.

The platform also has a rent-on-demand option, which offers blockbuster Hollywood movies on a delayed release schedule.

Its biggest attraction, however, is specialist subscriptions for limited bouquets, covering Bollywood, Nollywood, a Christian stream with sermons and gospel music and a “Pride” bouquet of LGBTI+ content.

A million paying customers represents a notable win for Vodacom, which launched Video Play with very little fanfare in 2018, and has not marketed it aggressively.
 

Credit: This article originated from www.businessinsider.co.za





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