Content Services

Showmax Partners With The Q You In East Africa

Showmax, the South African based video-on-demand (VOD) provider has entered into an agreement with The Q You (a short-form video channel) to help develop and deliver 'localised' content in East Africa.

According to ShowMax, The QYou was selected for its base audience, thought of to be 'millenials'. The partnership will first evolve through the premiere of its a new online platform featuring curated short-form video series - Q Hits. The indication is that the platform which focuses on more local content is set to launch on March 1.

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