Airtel And MTN Rollout Initiative To Promote Digital Inclusion In Rwanda

Rwanda’s mobile industry is collaborating with the GSMA to boost mobile internet adoption and grow digital literacy in the country.

It was revealed at the recent ‘Mobile 360 Africa’ event in Kigali that local mobile network operators Airtel and MTN would launch a programme around digital inclusion as a critical part of the GSMA’s We Care initiative that is in place in Rwanda.

We Care is introduced in collaboration with Rwanda Utilities Regulatory Authority (RURA) and the country’s Ministry of ICT and Innovation, supporting the government’s efforts to promote digital services and ICT penetration across the country.

According to GSMA Intelligence, approximately one in four citizens in Rwanda currently uses mobile internet services. Some of the key barriers identified are the lack of digital skills and a lack of locally relevant content.

MTN Rwanda and Airtel will (among other things) train over 10,000 sales agents in techniques to teach their subscribers functional digital skills.

The CEO of Airtel Rwanda, Amit Chawla, said that Airtel is delighted to join forces with the GSMA through the We Care campaign, and believes that it will deliver many benefits to the population of Rwanda.

On the other hand, the CEO of MTN Rwanda, Bart Hofker, said that MTN’s purpose is to provide the benefits of a connected life to all citizens of Rwanda. He added that the mobile giant is excited to be working together with GSMA through the We Care campaign to boost digital literacy in Rwanda.

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