Infront Acquires Rights To Broadcast English Premier League Across Africa
The rights to the Premier League will cover more than 40 sub-Saharan countries, including key territories such as Nigeria, South Africa, Kenya and Ghana.
The Premier League’s Director of Broadcasting, Paul Molnar said that the Premier League is very pleased to be collaborating with Infront for the next three years.
He noted that for football fans in over 40 countries across Africa, this agreement would allow one free-to-air match to be aired live every Saturday, as well as weekly highlights, previews and magazine programmes.
Molnar added that these rights would be vital in ensuring the broadest possible access to the tournaments for the many passionate Premier League fans throughout Africa.
The project will be led by Infront’s recently created Africa division that is based in Paris, which will focus mainly on distributing media rights across the African continent.
Infront’s Senior Vice-President of Football, Stephan Herth said that the Premier League is the world’s most recognisable football league and that its influence resonates globally.
He added that Infront is looking forward to delivering the exciting action of Premier League games to fans across the region.
Credit: This article originated from www.nigeriacommunicationsweek.com.ng