Video-On-Demand

Disney Takes Full Control Of Hulu, Rolls Out Streamer Globally -Reports

The Walt Disney company has confirmed that it has taken over all operational control of the Hulu SVOD service in the United States with immediate effect.

Although no time-frame has been given for its roll-out in global markets or which markets it plans to include, the very likely roll-out of Hulu in South Africa and Africa will mean even more intense competition between the existing video streaming services on the African continent.

The Walt Disney Company plans to launch its video streaming service Disney+ in November this year, but Africa is not part of its immediate international territories list according to a recent Disney+ presentation delivered in April.

The Walt Disney Company already owned two-thirds of Hulu before this latest acquisition of the final one-third stake that was still controlled by Comcast's NBCUniversal. Disney has now assumed full control of the streaming service.

So far the South African audience had seen Hulu Original content on MultiChoice channels such as M-Net and on Showmax offerings like Marvel's Runaways, The Handmaid's Tale, The Path, Castle Rock, Future Man and others that were being distributed locally because Hulu didn't have its own platform.

Should Hulu, however, officially launch in South Africa that content funnelling would probably stop as it would most likely keep its shows for itself.

Bob Iger, The CEO of Disney, said that Disney has plans to roll out Hulu internationally in a selection of different markets.
He said that Disney is placing its focus on the streaming business so that consumers pay for what they want to watch, instead of using pay-TV and being charged for channels that they were not even watching.

Bob noted that Disney isn't trying to destroy the existing traditional pay-TV business model, but is adapting to digital times where consumers require more flexible content-viewing platforms.


Credit: This article originated from www.channel24.co.za





Share this post

Upcoming Programmes & Activities

img