Content Services Removes Unsuccessful E-Bella Channel From DStv A Year After Launch has announced that it is shutting down its unsuccessful eBella channel a year after its launch. The channel was carried on’s own Openview satellite platform and also on MultiChoice's DStv. The existing telenovelas that were playing on eBella will now be folded into the eExtra channel as from April.

eBella was launched in March 2018 on MultiChoice's DStv satellite pay-TV service and on eMedia Investments' free-to-air satellite TV platform. The channel targeted female viewers with a mix of reality shows and dubbed-into-English foreign telenovelas.

According to industry analysts who speculated on the matter, etv and Openview had done very little to promote and publicise eBella’s programming in the press over the past year; so viewers and the media did not know what was being shown when it launched. This, in turn, had a negative impact on ratings.

At the launch, had described eBella as a strong addition to DStv that would offer viewers a mix of telenovelas and speciality shows that empower and celebrate the female market.

The telenovelas from Latin America, Turkey and India and Turkey such as The Girl Named Feriha, Naagin and Caribbean Flower will now be seen on eExtra.

This will be followed by eExtra’s courtroom reality series, Hot Bench; dubbed-into-Afrikaans telenovelas Nuusdag om 8, Bittersoet and Die Wiel Draai; followed by various international series, comedies and some local drama series like Umlilo and Traffic.

The Managing Director of channels, Marlon Davids said that eBella had built a loyal following over the last year and had given the opportunity to test and showcase new content that celebrated the lives of women all around the world.

Davids added that following the shutting down of eBella, is excited to incorporate its audience’s most-loved series and telenovelas into its main schedule on eExtra because this move will give eExtra’s viewers a more significant and bolder content offering throughout the day, with all their favourite TV shows in one channel.

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