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Kwese Joins Forces With 234Bet In Premier League Broadcast Deal

The multiplatform broadcast network, Kwesé has announced that it has collaborated with 234Bet, an online betting company on an advertising agreement for the Premier League broadcast.

The deal, which was concluded and signed this week, will be aired on Kwesé Free Sports and also on its sub-license stations such as AIT and NTA.

Kwesé Free Sports is Africa’s leading free-to-air channel, and it operates in 29 different countries.
It is available in Lagos, Nigeria as UHF channel 32.

A statement issued by the General Manager of Kwesé Free Sports in Nigeria, Chichi Nwoko, explained that the sponsorship would allow millions of English football fans to enjoy all Premier League matches live on the NTA and AIT terrestrial networks.

She said that Kwesé Free Sports would broadcast one live Premier League match every Saturday at 4 pm; and that the deal which is scheduled to run through the 2018/2019 Premier League season will kick-off with a live game between Burnley and Leicester at 4 pm, on Saturday 16th March.

Nwoko noted that because football is the most loved sport in Nigeria, this deal granted 234Bet an excellent opportunity to reach out and engage with millions of viewers who would now be glued to their screens until the conclusion of the 2018/19 Premier League season.

The Managing Director of, Ikechukwu Maduka said that through the sponsorship, 234bet would fulfil its mission of ensuring that sporting events become more accessible and betting opportunities became more enjoyable to sport-loving fans.

Maduka added that 234bet’s brand differentiates itself from the rest by forming personalised relationships with customers by ensuring that every interaction with the brand fulfils and enhances the customers’ enjoyment of its services.

Credit: This article oringated from


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