MultiChoice Namibia Becomes Third Country In Southern Africa To Increase DStv Subscription Fee
Interestingly, MultiChoice Namibia has stated that just like in South Africa, it will also leave the fee of its DStv Premium offering unchanged. This is part of a new strategy to stem the rapid decline in the number of DStv Premium subscribers.
Research has shown that customers no longer see DStv Premium as providing excellent value for its price as MultiChoice's top-tier offering and most expensive service. A growing number of customers are quickly abandoning DStv and taking up subscriptions with video streaming service rivals such as Netflix.
While the DStv Premium subscribers won't be paying more for their subscriptions, MultiChoice has said that it will be taking away their DStv print magazine that helped them discover content and informed them of what programming would be shown and on which channels.
MultiChoice Namibia’s Managing Director, Roger Gertze said that over the past two years, MultiChoice had made efforts to either decrease or freeze DStv prices and had committed to keeping costs at the same level, even through extreme challenges such as the devaluation of currency or other economic obstacles.
Gertze added that unfortunately, due to inflation and the increase of programming and operational costs, MultiChoice has had to review its pricing so that it can remain sustainable as a business and continue to deliver quality video entertainment content to its loyal subscribers.
Namibia will see increases in its DStv Compact Plus, DStv Compact, DStv Family and DStv Access packages.
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