“Drama and series are the next big thing for Nigerian content producers” – Tunji Adebakin, COO – ULTIMA Limited and GET TV Nigeria
Tunji, in an interview with Broadcast Media Africa (BMA), in preparation for the Industry Forum On Content Creation, Development and Distribution for Digital Television taking place on the 26th – 27th March 2019 at the Radisson Blu Hotel in Lagos, Nigeria is urging the industry to apply more efforts towards creating content that makes long-term financial sense.
Below is an excerpt of the conversation Tunji had with the BMA on the forthcoming Forum where he is a featured speaker:
BMA: Why did you decide to get involved in this Industry Forum On Content Creation, Development and Distribution for Digital Television?
Tunji: There is a need for a deeper understanding of the opportunities within the content creation & distribution ecosystem in Nigeria, while bearing in mind the challenges that Nigerian creative producers face in creating world-class and international standard content. I look forward to this forum creating a melting-pot of professionals and ideas that will crystallise the opportunities for Nigerian content creators and curators alike.
BMA: What is your view on Creating content for digital TV, and why it is now all about "Formats"?
Tunji: Firstly it needs to be approached strategically from a long-term investment perspective. The ROI cycle is easily 2-3 years for most content, and so creators need mid to long-term finance or equity. For this reason, I personally think drama and series are the next big thing for Nigerian content producers. Because they can travel further and have a longer shelf life compared to somewhat dated formats. Drama can be timeless (if produced right).
Secondly, production infrastructure in Nigeria is still under-funded and very limited. This hinders quality and often makes content below global distribution standards.
BMA: Could you please tell us what you hope fellow participants will take away from this industry event?
Tunji: I would like fellow participants to leave with a clearer understanding of the opportunities and how to maximise them, insight into the global standards required for content creation to enable Nigerian producers to exploit international distribution. I would also like them to take away pointers to mid-term financing opportunities that will allow content creators to fund global standard content and an improved ROI for the whole ecosystem.
About Tunji Adebakin: Tunji is a highly experienced member of the media industry who is the COO and General Manager of Ultima Limited where he has been responsible for Production Management for the award-winning Who Wants To Be A Millionaire? Aired in Nigeria and Ghana, and Project Fame West Africa which is broadcast across-Nigeria, Ghana, Liberia & Sierra Leone.
Tunji has developed and co-produced several new and exciting formats for GET TV and is the Project Leader and Chief Strategist of online content development and distribution, among many other accolades.
Prior to joining Ultima Ltd Tunji Adebakin was VP of Carmel Associates a new media firm involved in creating innovative interactive entertainment and media solutions leveraging on the new media technologies platforms of GSM and the Internet for clients such as MRBIGG’s, UAC’s-SUPREME ICE CREAM, HP and GSK.
Adebakin will be speaking at the Industry Forum On Content Creation, Development and Distribution for Digital Television in his capacity as The COO of Ultima Limited and GET TV.