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Showmax Joins Forces With AFDA To Produce Local Student Films In SA

Showmax and the South African School for Film and Arts AFDA, have announced that they will be partnering up to offer local filmmakers the opportunity to showcase their work on the video-on-demand platform.

The streaming company released a statement declaring that as from the 18th of February, 18 outstanding and most recent short films created by AFDA students from their Cape Town, Johannesburg, Port Elizabeth and Durban campuses would be aired on Showmax.

According to Showmax, platforms such as YouTube and broadcast TV do not offer local film making talent the necessary space for their work to be shown and noticed.

The company said it was thankful that the growing popularity of video-on-demand services had provided a new opportunity to help launch the careers of local filmmakers.

Teresa Passchier, the CEO of the South African School for Film and Arts said that she believes that the deal with Showmax will ensure that emerging young African filmmakers’ creative efforts are seen and given a platform.

Showmax will start airing the films from 18 February.

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