DStv Reveals That It Has Secured More Subscribers Than Netflix In Africa
The launch of the presentation follows the MultiChoice Group releasing its pre-listing statement in accordance with the Johannesburg Stock Exchange’s listings requirements.
The group includes MultiChoice Africa, MultiChoice South Africa, and Showmax, and is expected to start trading on the JSE on 27 February 2019.
As part of its presentation, MultiChoice highlighted how it is the leading entertainment platform in Africa.
It supported the claim by comparing its subscriber numbers – which currently stand at 13.9 million subscribers across the African continent – against those of Canal Plus Afrique, StarTimes and Netflix.
The data showed that MultiChoice is far ahead of its competition, especially against Netflix –which is only a fraction of its size in Africa.
MultiChoice said that Netflix subscriber numbers were based on “digital TV research estimates”, as the company has yet to release official figures.
Netflix is a massive threat to MultiChoice’s DStv, and the South African company has said many times that the streaming service is biting into its Premium subscriber base.
While DStv subscriber numbers in Africa have increased in recent years, its Premium package has lost subscribers. This has been attributed to its high prices and also to the competition from Netflix.
MultiChoice has also shared its subscriber mix in South Africa, in terms of how many viewers are using DStv Now and Showmax.
Showmax and DStv Now users make up approximately 9% of MultiChoice South Africa’s subscriber mix. The rest are pay-TV users.
MultiChoice noted that DStv Now is available for free to DStv’s pay-TV subscribers, while Showmax is free only for DStv Premium subscribers.
Credit: This article originated from www.mybroadband.co.za