Nollywood Widens International Reach And Secures A Bright Future For Nigerian Films
The Nigerian filmmaker, Faraday Okoro said that in the past, the term Nollywood did not just refer to the filmmaking industry but also the filmmaking process as a whole.
He said that Nollywood had since evolved into the million-dollar industry it is today featuring both low-budget movies and high-budget ones, made locally and internationally, signalling a bright future for the Nigerian film sector.
Nollywood used to be Nigerians telling Nigerian stories for Nigerians exclusively but then broadened to Africans telling stories to Africans as Nollywood partnered with and recruited talent from other areas of the continent.
For the fast-changing industry, evolution is about responding to the demands of globalisation as the film industry sets its sights beyond West Africa, taking on opportunities wherever they arise.
Chinese Pay-TV operator StarTimes, for example, is working with movie distributors in China to deliver Nollywood content to the Chinese market.
Shaibu Husseini, a Nollywood film critic and jury member of the African Movie Academy Awards said that Nollywood isn’t trying to get into Hollywood, but is more interested in getting its work distributed widely beyond the shores of Nigeria.
Contrary to other film critics who see the new high-quality productions from Nigeria as a deviation from the old Nollywood or the emergence of a “new Nollywood,” Husseini says that it is just an inevitable evolution with the times as Nollywood grows into an umbrella term for films produced by Nigerians.
Husseini added that an entirely Nollywood film is a movie made by a Nigeria-based filmmaker, produced and shot on in Africa, with a predominantly Nigerian cast and local/industry-driven funding.
Nonetheless, Africa-based awards like AMAA have categories for diaspora films and storytellers. This addresses the concerns from domestic filmmakers regarding competing with international players in the industry on an uneven playing field.
Credit: This article originated from www.balancingact-africa.com