Analogue Nears The End In Zambia
Last month, Zambia’s Minister of Information and Broadcasting Services, Dora Siliya hosted a conference on the journey towards digital broadcasting and the impact that it had on Zambia’s media sector.
Siyila said that in her opinion, the whole media sector had been disrupted by technology.
In a key presentation, the Group President of StarTimes, Pang Xinxing spoke about the irreversible trends of TV digitalisation and broadcasting.
Xingxing said that the development of the ICT sector had catapulted Africa’s development forward and that the general trends in the IP-tisation of networks would forever change the ICT sector.
The StarTimes President added that more African countries were hoping to achieve a complete digital switch but faced challenges in terms of infrastructure, technology and financing.
StarTimes has helped several African countries achieve a successful digital migration through various methods.
StarTimes partnered with Zambia National Broadcasting Corporation (ZNBC) when it introduced TopStar, which had been tasked to work as a commercial entity in hopefully achieving national digital migration and to operate as Zambia’s public signal distributor.
StarTimes has proved itself as a dominant partner in the rollout of digital migration – with Tanzania completing its full migration in 2015 and several other African countries also going through the process.
Direct to home (DTH) satellite television, is delivering television programming by using signals that are relayed from space radio stations and Digital Terrestrial Television is an implementation of digital technology.
DTT provides a lot more channels and much better quality of picture and sound, using aerial broadcasts to a conventional aerial instead of a cable connection or satellite dish.
In order for Zambia to have a healthy and dynamic broadcast environment, Mr Xingxing suggested various policies that would assist with the universal access to digital TV for all Zambian citizens as well as with the viability of content producers.
He added that rich TV content, a sound sales and marketing and system and dedicated staffing of a team with a comprehensive understanding of broadcast technology, operations and management were conditions necessary that were necessary for a successful migration from analogue to digital television.
Credit: This article originated from www.daily-mail.co.zm