News Broadcasting

iflix News To Air Channel NewsAsia

The SVOD platform, iflix has announced that it has joined forces with Channel NewsAsia, the English-language Asian news channel based in Southeast Asia.

Channel NewsAsia’s linear broadcast will be a significant addition to iflix News, iflix’s 24-hour news platform which showcases live news broadcasting, clips, and direct feeds from other leading regional, international and local news authorities.

iflix released a statement saying that it understands the need for reliable and relevant news updates in the current online environment that is filled with fake, attention-grabbing click-bait. In an effort to counter the fake news iflix says that it has dedicated itself to the amalgamated broadcasting of trusted and factual content from renowned sources that specialise in current affairs, business and financial reporting, local and world news.

Craig Galvin, iflix’s Global Head of Content commented on the partnership and said that in a world that is increasingly local and global, it has become incredibly important to understand and be aware of current events and news.
He noted that iflix News had aimed to deliver timely, comprehensive coverage to the viewers on their terms. In conclusion, Galvin added that he was thrilled to welcome Channel NewsAsia, one of Asia’s most popular and most trusted television news offering onboard to deliver current affairs, lifestyle features and in-depth analysis shows from an Asian perspective.

Woon Chuk Chan from Channel Distribution, added that the collaboration with iflix was part of Channel Distribution’s ongoing strategy to stay relevant to a digitally-focused audience, offering users much more freedom and flexibility in their viewing experience.

Chan added also declared that the ever-changing media landscape had provided opportunities for his team to deliver authentic features from Asia and all around the world, delivering high-quality content to viewers on-the-go.


Credit: This article originated from broadcastprome.com

 





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