Kwese Subscribers To Get Devices For Internet TV Connection

Pay-TV provider Kwese is introducing converter boxes that will enable subscribers with traditional television sets to also connect to the Internet.

After connecting these gadgets to their televisions, Kwese customers will automatically link on to an Internet hub that will allow them to stream movies and videos from platforms such as Netflix, TED, YouTube, Kwese iflix and Redbull TV.

The offering that has been named Kwese Play will enable the company to continue its expansion out of the pay television market and into streaming services, allowing consumers the option to watch their favourite shows on demand.

According to the latest research information from the Communications Authority of Kenya, the increased demand for high definition video streaming has caused high-speed fibre subscriptions which doubled over the financial year 2017/18 to reach an impressive 135,964 from the 54,700 subscriptions that were gained last year.

Kennedy Ojung, Kwese’s General Manager recently said that broadcast consumption habits are shifting in Africa, as they are global. He added that this change of habits had driven Kwese to also change its focus from traditional pay TV to on-demand services because this is what the consumers were currently interested in and demanding.

In February this year, Kwese bought a stake in the Malaysia-based subscription video on demand (SVoD) company iflix which focuses mainly on penetrating the emerging markets.

Digital TV subscription has been growing favourably in Kenya, registering an increase of around 8.4 percent in the last quarter when many consumers renewed their monthly subscriptions in order to watch the World Cup.

Companies that offer SVoD face challenges when it comes to engaging local consumers because of the high cost of Internet, poor connection and low local content.

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