SA Idols Breaks Record By Surpassing 142 Million Votes
Approved for a 15th season in 2019, Idols broke records when it concluded its 14th season having achieved enormous growth in voting numbers and receiving more than 142 million votes for the first time ever.
Idols ratings have continued to increase over the years, and the show has kept up the momentum by engaging its viewers on social media and rallying up voters that way.
Idols is a Fremantle format show produced by co-executive producers ProVerb (Tebogo Thekisho who is also the presenter) and Gavin Wratten. The show has become a phenomenon as South Africa sees growth in pay-TV households and the black middle class in the country expands.
M-Net, Mzansi Magic, and the in-show advertisers and sponsors are ultimately the big winners of Idols because of the enormous, dedicated audience that not only watches the show but lives it.
The Director of Local Entertainment Channels at M-Net, Reneilwe Sema commented after the broadcast of season 14’s live finale that Idols is the most significant talent platform in the country and that it consistently produces impressive talent. She praised the work put in by Gavin and ProVerb and expressed that she looked forward to season 15.
When speaking to the media house, Channel24, Gavin Wratten said that getting more than 142 votes was unbelievable because after closing off season 13 with 98 million votes, he and ProVerb had only aimed to break 100 million votes in the 14th season. Wratten says that 142 million votes are way more than they could have ever imagined.
Viewership for Idols' 14th season is up by approximately half a million viewers over the 13th season – an outstanding achievement for a programme that viewers have to pay to watch.
Idols is the show with the 3rd highest viewership ratings on the entire DStv pay-TV service, falling just behind The Queen and Our Perfect Wedding – both shows on the same channel (Mzansi Magic 161).
One of Idols’ most potent ingredients for success is that a massive chunk of the audience that it appeals to has become younger and younger. This is one factor that should provide the show with a continuous broadening of the audience.
Idols will start auditions in January 2019.
Credit: This article originated from www.channel24.co.za