Active Kwese TV subscribers Get Free Access For A Year To Kwese Iflix
This means that Kwesé TV subscribers who currently have an active subscription will indulge in uninterrupted access to the best local, regional and international content programmes. Kwesé has made this offer to prepare its loyal customers for its new game-changing, digital entertainment platform.
Mr Joe Hunda, The President and Group Chief Executive for Econet Media explained that there had been a shift in consumer viewing habits as consumers are spending more time watching programming on their mobile phones and OTT services continue to gain more and more popularity with the audience. These changes have motivated Econet Media’s decision to move towards a digital service. Hunda said that although Econet Media believes that the future of TV in Africa is the internet, the loyal DTH customer base would not be left behind and that audience would still enjoy world-class sports and entertainment shows.
The growth of Kwese Iflix has been snowballing since its launch in June 2018, quickly gaining market share of more than two million registered users in 4 countries. It is clear that Kwesé iflix is well on its way to being the dominating mobile entertainment app in Africa.
In recent times, the African market only had two models of streaming video-on-demand services available to its audience. The international players with a focus on their brand of western entertainment and the smaller platforms that host a selection of local content. Kwesé iflix became the one to provide the third offering by adding new, exciting, localised programming and features to the traditional video-on-demand model and by catering to all generations’ preferences.
Kwesé iflix original programming will be launched in November showcasing a lineup of homebrewed scripted dramas.
Kwesé’s plan for the coming months is to double its content catalogue with side-splitting stand-up comedy, educational pieces, as well as the introduction of short form content. A lot of these innovative originals will represent a first for African entertainment.
Kwesé's goal is not complicated because it is just on a mission to bring the best international content and strong localised shows at a price that is affordable to everyone.