Broadcasting Services

SABC's CEO Promises Improved Programming and Diversity Across All Channels

SABC CEO, Madoda Mxakwe, announced at the SABC’s Eastern Cape regional office in Port Elizabeth, South Africa, that he would be ensuring that better programming is provided and that diversity is displayed on the SABC's SABC2 and SABC3 channels. The CEO believes that such a change, coupled with a skills audit to make sure that employees are in the right roles, will assist in increasing revenue at the troubled broadcaster.

Mxakwe said that part of the SABC's strategy would be to improve the quality of content that is broadcast on SABC2 and SABC3 because the two channels have been losing their audience share and ratings have been dropping rapidly in recent times.

Last week, in parliament, the SABC's group executive for television, Nomsa Philiso declared that the broadcaster would be refreshing SABC2's prime-time shows and would reinstate SABC3’s status as the premium channel in an attempt to bring back viewers and to raise the ratings.

Madoda Mxakwe has assured the South African public that the SABC has a new recovery plan to improve the SABC's current financial turmoil and also, more importantly, to gain back the public’s trust that had long been eroded by years of corruption, mismanagement and looting at the public broadcaster.

Mxakwe is not expecting the South African public to warm up to the public broadcaster overnight, but he does believe that the SABC’s latest action plan will get the ball rolling in the right direction.

He said that over the next couple of months the SABC would be performing skills audits to ensure that employees are in the right jobs. Immediately after the skills audits are done, the process of reduction might be rolled out to cut costs on the SABC’s excessive R3.1 billion per year wage bill.


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