MultiChoice Ditches Sony Channel And Sony MAX
When asked by industry press as to why it opted not to renew the carriage contract, MultiChoice declined to answer.
However, the spokesperson at Sony Pictures Television for the Europe, Middle East and Africa (EMEA) region, Emma Marshall, told the press that while DStv would no longer be carrying Sony Channel and Sony Max, Sony would like to express gratitude to all the loyal Sony viewers in the Sub-Saharan African region for their support.
Sony Pictures Television looks forward to taking up new, exciting programming options for the continent in the future.
The birth of The Sony Channel came as a result of rebranding from its previous name, Sony Entertainment Television, in September 2014 after having been initially added by MultiChoice in November 2007.
MultiChoice later added Sony MAX in January 2011 as a replacement for Sony's discontinued Animax channel. At the time MultiChoice was happy with the performance of the two Sony channels and felt that they were perfectly compatible with the DStv brand.
Trouble started brewing for The Sony Channel and Sony MAX in 2016 when MultiChoice Africa removed both channels from DStv and GOtv in other areas of Africa except for South Africa but later returned it to GOtv.
Industry insiders believed that MultiChoice might be removing the channels in South Africa because DStv subscribers were unimpressed with the level of repeat programming that was taking place on both Sony channels.