MultiChoice Sees Viewers Peak As FIFA World Cup Games Advances
Among the contents that are offered to viewers, live sports streaming is topping the charts in the usage figures for DStv Now.
Since the start of the ongoing 2018 FIFA World Cup football tournament in Russia, their data now shows that an average weekday usage of DStv Now is up 60 per cent. One event that led to an absolute peak was the Nigeria vs Argentina match which held on 26 June 2018 at the FIFA World Cup.
The leading pay-tv company disclosed that its biggest test occurred on Saturday 16 June, with both Springbok Rugby and World Cup Football happening at the same time. This resulted in an in-app view that was seven times higher than the peaks it saw in June 2017.
Multichoice believes that the 2018 FIFA games gave a reason for new users to download and try out the app. According to the company, since the start of the tournament, first-time app user data have tripled on Android and have doubled on iOS.
According to Chief Operating Officer, MultiChoice South Africa, Mark Rayner: "At Multichoice we had expected streaming of live sports to dominate other programming content. DSTV Now app is popular for watching shows on Catch Up with some of the most popular Catch Up shows local shows like "Isibaya", "The Queen", "The River" and "Binnelanders", all getting a significant number of views.
MultiChoice has made it a priority to work with network providers to deliver customer-friendly mobile data packages to encourage live streaming which can be done simultaneously on two devices depending on the package that one subscribes to.