Ghana: Multichoice Introduces DSTV Business Lite To Curb Piracy
The General Manager of MultiChoice Ghana, Mr Cecil Sunkwa-Mills while launching the package mentioned that the company had decided to create a package that would ensure its commercial customers pay less for more.
Mr Sunkwa-Mills said: "DSTV Business lite is a customised package tailored to a different segment of the commercial sector, which includes; small pubs and clubs, restaurants, guest houses and hotels. After conducting in-depth research, we realise that ‘one-size-fits-all’ does not work for all of our customers, which prompted us to introduce the business lite."
With the DSTV Business Lite, these small hotel businesses would pay less than $11 (GH¢50.00) per room per month and have the option of adding additional at $3 (GH¢15.00) to get more channels in their bouquet.
The price of the package for pubs and clubs is $31 (GH¢150) per month with the option of getting more channels at an additional amount.
This move by Multichoice Ghana is one way to discouraging these small hotels and commercial entities from carrying out piracy acts and piracy-related activities in any of the five categories of piracy, such as content/cable piracy, commercial piracy, cross-border piracy and re-broadcasting piracy, grey market piracy.
Content/cable piracy is when a legal subscriber shares his/her signal via cables or internet to one or more neighbours and sometimes charges subscription from all viewing parties.
Commercial piracy occurs when a person or company activates MultiChoice Africa (MCA) smart cards for private and domestic use and uses it illegally to distribute MCA channels to various flats, betting centres, hotels, pubs and clubs.
Cross-border piracy is when decoders from one MCA’s country are smuggled into a different MCA country and sold at prices lower than the regular price to subscribers who intend pay back their subscription into the originating country.
Re-broadcasting piracy occurs when a person or television station acquires MultiChoice Africa (MCA) contents and illegally transmits to viewers without proper authorisation from the company.
Grey market piracy is when the smart card of an international pay-tv company are sold illegally and used outside the Middle East.