South Africa: ONTAPtv.com Goes Quiet
ONTAPtv.com, when it launched in September 2015 with 2500 movies and episodes of TV shows, made promises of adding new contents regularly and branching out into local productions. But these promises may not have lasted up to three years because it seems the giant telco is quietly shutting its video streaming service in South Africa.
Critics say it has become the latest victim in South Africa's fiercely-competitive subscription video-on-demand (SVOD) war where operators are all going after the same viewers. According to what was written on ONTAPtv.com's website: "We are currently reviewing the ONTAPtv.com service. Details to follow in due course."
Until they get their services back up, the PWWC owned streaming service has joined the league of failed SVOD attempts like Tiso Blackstar's VIDI, MTN's VU and Altron's Altech Node.
SVOD platforms that are still in the boxing ring are the likes of Cell C's black, PrideTV.co.Za, MultiChoice's Showmax, Google Play Movies, Netflix with Netflix South Africa and Amazon Prime Video all gunning for young African users who are willing to pay for video streaming with a superfast internet connection.
Despite the pitfalls and downfalls of the SVOD industry, Vodacom is willing to put on its boxing glove and enter the video streaming market with the launch of a new subscription video-on-demand entertainment service that will offer a variety of contents as well as include Netflix and ShowMax.