EbonyLife TV Moves To StarTimes, Ends Exclusivity with DSTV
This new partnership between the Nigerian based channel and StarTimes is aimed at providing premium yet local content to a broader audience across the continent.
The company, in addition to the expansion of its linear television audience, has announced the launch of a global, digital video-on-demand (VoD) service, known as EbonyLife ON, which gives opportunity to Nigerian and other African subscribers, who cannot afford expensive satellite TV, to watch its high-quality content for as little as less than $2 (N500) per month. Viewers in the diaspora have already been having access to the EbonyLife service for $2.99 per month.
According to CEO of EbonyLife TV and media mogul, Mo Abudu, “This is an exciting time for us, and we are thrilled about the global expansion. StarTimes is a force to be reckoned with on the continent, and we at EbonyLife consider it a privilege to have an additional home with the global network. Adding the global reach of EbonyLife ON, we will have the potential for millions of more people to enjoy our thrillers, dramas, interesting talk and fun entertainment shows, all locally produced.”
MD of StarTimes, Justin Zhang, said “EbonyLife TV is synonymous with quality, which is important to us at StarTimes. As a leading television network in Nigeria, it is only wise to welcome them into the StarTimes family."
StarTimes is a Chinese owned leading multinational subscription tv with a strong presence in Africa. It currently operates in 30 countries in the continent and claims over 10 million subscribers.