DStv Makes Plan Remove EbonyLife TV From Southern Africa Region Bouquet
This move comes less than four years less since the channel launched yet failed to attract more viewers in South Africa and other southern African regions.
Dstv made it clear that the African entertainment channel would still be accessible, as a TV channel, to its premium and compact subscribers in Western and Eastern African regions including its host country Nigeria. The black-owned channel would cease to be available to DStv subscribers in countries such as South Africa, Namibia, Swaziland, Zimbabwe, Malawi, Zambia, Botswana, Lesotho.
According to DStv, EbonyLife content "failed to resonate with the South and the Southern African audiences." There were complains that the affected DStv subscribers were struggling to relate to the entertainment programming line-up that was Nigerian influenced.
The has put a question mark on the rider of the tv channel which reads; "Africa's first global black entertainment and lifestyle network".
According to MultiChoice: "Our teams are working hard to increase the entertainment value on all our DStv platforms, tailored to each region across the continent. We have observed that EbonyLife TV programming appeals the most with our subscribers in Nigeria, and that is the reason it will only be available there from July 2018."