Kwesé And WorldRemit Enters Partnership Commitment
As a result of this agreement, WorldRemit will feature on Kwesé Sports, Econet Media sports content platform, during the FIFA World Cup, English Premier League and Carabao Cup broadcasts. This offering gives an incredible exposure to the brand. This partnership will also see to it that, WorldRemit’s TV commercials are aired during the FIFA World Cup game broadcasts on Kwesé Sport.
This collaboration by the Zimbabwean based media firm is redefining broadcasting in Africa, together with WorldRemit, the leading African disruptor in the remittance sector.
With all the numerous sub-license deals for the world’s largest football tournament, Kwesé Sports will be having access to an estimated viewership of about 160 million across the continent.
Econet Media President and Group CEO Joseph Hundah while commenting on the partnership, said: “As a Pan-African media group our pride comes from the fact that we offer an unbeatable integrated free-to-air, digital and pay TV advertising packages for clients across the continent. Our paid and free-to-air platforms provide unprecedented viewership figures for clients looking for impact and exposure for their brands. We are looking forward to a long-term fruitful relationship with WorldRemit.
WorldRemit, an online money transfer service provides international remittance services to expatriates and migrant workers. With about over 2 million users, the digital financial company was founded in 2010.
This partnership comes as no surprise because, in 2014, Econet Wireless Services and WorldRemit launched a new international remittance service that enabled anyone around the world to transfer money to an EcoCash wallet in Zimbabwe from within the 35 markets that WorldRemit operated from back then.