Amazon Video Acquires English Premier League Streaming Rights For 3 Years
The English Premier League and tech giant Amazon.com has announced that from 2019, exclusive and live matches including weekly highlights will be available on Amazon's Prime Video platform in the UK. Amazon would broadcast two full rounds of games per season, which comprises of 20 games
This move makes it the first time a leading US tech company is acquiring live broadcasting rights for a major football league.
With just a handful of games, Amazon’s acquisition has shown those who care to know of its strategic interest in sinking its teeth into live sports broadcasting, thereby threatening U.K. pay-TV giants like Sky Plc and BT Group Plc.
Earlier on it was reported that Amazon had bought rights to ATP tennis and NFL football.
The Vice President of Amazon Prime Video in Europe, Jay Marine, said: “We are always looking for means of adding more value to Prime. The Premier League is the most watched sports league in the world, and we want to use our platform to bring it closer to the people.”
Owned by Jeff Bezos, Amazon Video is an Internet video on demand service which offers television shows and films for rent or purchase and Prime Video, a selection of Amazon Studios original content.