South Africa: Cell C's 'Black' To Compete With Netflix With Its Local Content Advantage

South Africa's Black, the new streaming platform launched last year by mobile operator Cell C, is responding to pressure to succeed in the streaming business to avoid being a number in the statistics of local players who tried and failed.

With millions of cellphone users in South Africa, streaming service is now considered a lucrative business. A significant number of smartphone owners rely on them to watch movies or binge on series.

This maturing market has attracted global giants such as Netflix, Amazon and ShowMax. The entries of these over-the-top platforms have caused a significant disruption in the market.

Cell C with over 16.3 Million customer base has committed to offer Black a lucrative opportunity to deliver streaming services that will rival Netflix.

Earlier in May Cell C announced that it was offering all customers free streaming on Black, SA’s newest entertainment platform. This promotion is active for the next three months.


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