Pay TV

Nigeria: MultiChoice Nigeria To Launch Pay-Per-View Model

News from MultiChoice Nigeria is that it may be considering adopting and introducing the Pay-Per-View (PPV) model for some of its content.

Under this model - already used by many major cable and satellite TV platforms in Europe and the United States of America - viewers may pay an additional fee (on top of the regular subscription) to watch a particular show or programme.

Multichoice Nigeria is also very keen to clarify that the Pay-Per-View model is not, and should not be interpreted as a pay-as-you-go.

The Pay-Per-View idea would enable MultiChoice Nigeria to charge its customers additional fees for what it determined to be a super-programme that is beamed on a dedicated pop-up channel.


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