MTN Exits Video-On-Demand (VOD) Market - Shuts Down MTN VU

MTN, Africa's largest mobile operator, has called time on its VOD service offering - MTN VU. In a recent communication to its customers, MTN said that the VOD service will cease, effective today 3rd May 2017. The company's foray into the VOD space started in 2014 with its FrontRow offering, which morphed into MTN VU and offered unlimited TV, video and music streaming and downloads.

MTN had since struggled to garner enough VOD subscribers to make the service commercially viable.  

MTN VU follows a litany of other high profile VOD services that have closed shop in Africa (especially in South Africa), making industry watchers continue to scratch their heads as to how this industry might prosper in Africa.

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