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Radio Africa Group Joins ABS Broadcast To Deliver Sports Content

European broadcast giant, ABS Broadcast, has partnered with Kenya's Radio Africa (owners of the Bamba TV platform, Kiss FM, Classic 105, Kiss television) to air sports content from international rights company, MP & Silva. With the new partnership, Bamba Sports will air top international content and capture the vast variety of European sports.

Group Head of Innovations and Special Projects at Radio Africa, Kamal Vekaria, said they see the partnership as a significant investment.

According to the Managing Director of ABS Broadcast, Sass Jahani, the venture is good for African sports, adding that the company was excited to grow the newest channel in their portfolio and accelerate the growth of Kenyan sports.”


 

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